Ahead of International Women’s Day 2020 (8th March) we’re taking a look back at five brand activations that couldn’t have worked without their amazing heroines.
These record-breaking women have established their prowess in a variety of fields, from sports to racing.
Take a look at the campaigns executed by Reebok, Caltex and more.
Jessica Hawkins, a 25-year-old female stunt driver and kart and car racer from the UK, was invited by Honda to do something truly extraordinary.
To attempt the record title for fastest acceleration 0-100 mph for a lawnmower (prototype) – which she did in 6.29 seconds.
Created by Honda and Team Dynamics (UK), the prototype was driven by Jessica at Lausitzring EuroSpeedway, Klettwitz, in Germany on 6 May 2019.
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